With 2024 halfway through, it’s the perfect time to reflect on the standout trends we’ve seen so far. Let’s dive into what our borrowers have been loving and give you an exclusive look at the hottest fashion trends of the year.
Top Trending Styles:
Elegant Evening Gowns
Evening gowns have become a staple style for formal events and galas with their sophisticated silhouettes making them a go-to choice for borrowers looking to make a statement at their event.
Chic Cocktail Minis
Cocktail minis remain a top choice for parties and semi-formal gatherings, with bold colours and playful designs have topped the rental charts blending elegance with a hint of fun.
Versatile Midi Dresses
Midi dresses, known for offering a perfect balance between comfort and style, have grown in popularity this year for their versatility making them suitable for both casual outings and formal events.
Most Popular Colours:
Black
Black remains a timeless choice for its versatility makes it perfect for any occasion from formal events to casual dinners.
Red
Trending on the runway this year, the red vibrant hues add a splash of excitement to any outfit with its bold sophistication.
Prints
Offering a vibrant array of patterns from floral blooms to geometric designs, print dresses effortlessly blends versatility with statement-making appeal, making them a favourite choice for any occasion.
Seasonal Favourites:
Summer Favourites:
During the Summer months, light, airy fabrics and bright colours topped the rental chats, styled in flowing maxi dresses and cute minis providing both comfort and style for those summer outdoor events.
Winter Favourites
As the temperature dropped, there was a shift from summer styles to longer sleeves and darker hues. Fabrics like velvet and satin as well as tailored styles rose in popularity to stay warm for winter events.
Most Popular Designers:
Zimmermann
Loved for their signature floral prints and intricate detailing have consistently been one of our top designers with their feminine designs being a favourite for our borrowers.
Aje
Known for their bold silhouettes and artistic details, Aje has been a standout designer for us this year with their statement style being a favourite of our borrowers.
Alemais
Coveted for their vibrant prints and playful silhouettes, Alemais has become a top choice for borrowers looking to add a touch of charm to their wardrobe.
Sir The Label
Famous for their minimalist designs and sleek silhouettes, Sir The Label has become a go-to choice for modern, understated elegance.
Overall Top Hires
Our top 9 most-rented dresses of this year include These styles have been beloved for their unique designs and flattering fits, making them perfect for a variety of occasions.
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